FENDI STOREFRONT ACTIVATION

Fendi Digital Photo Booth

Wrapped in the iconic FENDI yellow with a matching custom start screen this booth looked like it belonged in the Queens Plaza store window.

The Brief: Fendi came to us, wanting a Photo Booth for the Queens Plaza, VIP soirée event. The brief was simple. “We want an unmanned and digital booth for VIP guests to engage with one-of-a-kind pieces from our collection”

The VIP soirée event included a hand-picked guest list of clients, influencers, and ambassadors who were treated to an after-hours shopping experience with free-flowing, champagne, canapés, and access to a curated collection of their rare and one-of-a-kind pieces.

Now most would’ve thought to place the Photo Booth in the corner of the store, keeping it sleek and minimal so it did not detract from the amazing Fendi collection. Not us. “No one puts baby in the corner!” We thought, let’s make it a feature. Let’s use our brandable Digital Photo Booth as a centerpiece. Place it in the store window to show off the VIPs having a fun interactive experience as this would entice others to come in and interact with their collection.

With the all clear our design team got on with the task of turning our sleek digital booth into an on-brand centerpiece. Wrapped in the iconic FENDI yellow with a matching custom start screen this booth looked like it belonged in the store window. Not over the top, elegant but enough to make it pop.

Let’s chat about your next activation or event and how we can create a one-of-a-kind, custom photo booth experience to exceed your goals.

See more