Dîner en Blanc
Westfield, Chermside partnered with Experiential agency Uno Momento to bring a branded video experience to guests at Dîner en Blanc, Brisbane.
The Brief: An interactive guest experience; A 360 video booth with on-theme branding opportunities, all equipment, and staff to be in white as per the event theme.
What is Dîner en Blanc? Simply put it is a worldwide event spanning six continents in which people have a meal dressed in white in a temporary dining setup in a public space. Family, friends, colleagues, neighbors, and strangers gathered with their picnic in tow to locations around Brisbane excitedly awaiting details of the secret location for Dîner en Blanc, Brisbane. With the location revealed to all guests via SMS, 1100 people dressed elegantly in white descended upon the Brisbane City Botanic Gardens to celebrate the breathtaking event.
To keep on theme we were tasked with converting our traditionally black equipment into white branding opportunities. These then had to be utilised to ensure the official fashion partner Westfield Chermside was at the forefront of guest minds when using the activation. The platform, furniture, and floral backdrop enhanced the guests’ white outfits while they danced the night away on our 360 video booth. With instant on-site sharing, guests also received their branded video that could be shared on social media, helping drive brand awareness for Westfield Chermside. Our staff were also kept on theme dressed in all white, adorned with Westfield branded aprons to complete the look.
Let’s chat about your next activation or event and how we can create a one-of-a-kind, custom video experience to exceed your goals.