Elevating Fan Engagement at AAMI Park Socceroos Game
The Brief:
Our client BonBon approached us with a vision to enhance the fan experience at the AAMI Park Socceroos Game.
They sought an interactive attraction for the Subway Fan Zone, aiming to captivate and delight attendees. Recognizing the popularity of photo booths, they expressed interest in integrating one into their event. However, they challenged us to go beyond conventional setups and devise a solution that would not only entertain but also leave a lasting impression on fans.
The Outcome: To meet the client’s objectives and deliver a truly immersive experience, we conceptualized a unique approach cantered around physical player trading cards. Leveraging cutting-edge AI background removal technology, we eliminated the need for a traditional physical backdrop, thereby optimizing space and streamlining the setup process.
During the event, guests stepped up to our state-of-the-art photo booth, where their images were captured. Our software seamlessly isolated the subjects from the background, adding them directly to the trading card, ensuring crisp and professional results. Once captured, the images were swiftly printed onsite and transformed into personalized player trading cards.
Each fan received their custom trading card, neatly inserted into a branded lanyard for convenience and safekeeping. This interactive souvenir not only served as a cherished memento of the event but also fostered a sense of connection with their team and the overall Subway Socceroos Fan Zone experience.
By combining innovative technology with creative execution, we exceeded our client’s expectations and delivered an engaging solution that resonated with fans of all ages. The integration of AI background removal not only enhanced efficiency but also elevated the overall quality of the interactive experience, leaving a lasting impression on attendees and reinforcing the client’s brand presence.
Key Highlights:
- Innovative use of technology to create personalized player trading cards.
- Seamless integration of interactive elements into the Fan Zone experience.
- Enhanced efficiency and space optimization through the elimination of physical backdrops.
- Creation of tangible and memorable souvenirs for event attendees.
At The Wild Booth Co, we are committed to pushing the boundaries of event photography and delivering unparalleled guest experiences. Let’s chat about your next activation or event and how we can create a one-of-a-kind, custom photo booth experience to exceed your goals.
