CLIENT:
FENDI Queens Plaza Brisbane
THE BRIEF:
FENDI approached The Wild Booth Co to create a digital photo booth experience for their Queens Plaza VIP soirée in Brisbane. The brief was simple:
“We want an unmanned and digital booth for VIP guests to engage with one-of-a-kind pieces from our collection.”
The event was an exclusive, after-hours experience for top-tier clients, influencers, and ambassadors. Guests were treated to champagne, canapés, and private access to FENDI’s rare, curated collection.
EXECUTION:
Rather than tucking the booth away in a quiet corner, we had a bold idea: make it the centrepiece. Positioned in the storefront window, the booth became part of the visual merchandising strategy, showcasing stylish moments from inside the soirée to passersby on Queen Street.
Our Digital Booth was wrapped in FENDI’s signature yellow, with a custom-designed start screen to match. It was sleek, elevated, and completely on brand. It effortlessly blended into the luxury aesthetic while standing out just enough to draw attention.
The activation was completely unmanned, giving guests the freedom to interact organically, capture content, and share their FENDI moment.
RESULTS:
- High engagement from VIP guests throughout the event
- Shareable branded content that aligned with FENDI’s visual identity
- Increased foot traffic and curiosity from onlookers passing the Queens Plaza FENDI window
- Seamless integration of the digital booth into the luxury retail environment
Let’s chat about your next activation or event and how we can create a one of a kind, custom photo booth experience to exceed your goals.
