The Brief
Domino’s set out to capture the attention of busy CBD commuters during peak lunch hour, creating a high-impact activation that would drive engagement and connect customers with the Mix ’N’ Match offering.
The activation needed to:
- Cut through a fast-moving city environment
- Drive interaction, not just awareness
- Seamlessly connect digital engagement with product sampling
Our Concept
We transformed the photo booth into a fully custom digital experience that helped commuters discover their perfect flavour match.
From the external wrap to the on screen user interface, every touchpoint was designed specifically for the campaign, turning a simple booth into an interactive decision-making tool.
The Experience
Commuters stepped into the booth and:
- Interacted with a custom digital interface
- Received a personalised Mix ’N’ Match result
- Moved straight into complimentary product sampling of their chosen Mix ’N’ Match result
A fast, engaging flow designed for high volume and instant participation.
The Build
- Custom enclosed photo booth
- Full external brand wrap
- Bespoke on screen user interface
- Personalised results logic
- Integrated campaign messaging
The Results
200+ Sessions
Captured in just 4 hours during peak lunchtime trade
High Engagement Rate
Continuous participation with minimal drop off throughout the activation